The outlook for 2009 and beyond certainly looks challenging -- at least on this side of the Tasman. For some this is simply history repeating itself (albeit with turbochargers) as the gloom and doom merchants forecast a substantial decline in economic fortunes.

While it would be foolish to ignore their warnings, it is important to keep a balanced perspective and remember lessons from previous downturns so your business is ready to capture opportunity when the trend inevitably turns upwards.